TNS DigitalSuite™

Better data, better insights for better online ad performance.


Digital advertising budgets have grown too large for gambling. Otherwise diligent executives find themselves posting digital media and—in lieu of true management—wondering if their ads are working.

Enter DigitalSuite—which provides an advanced measurement solution to address the needs of online campaign managers. You get real metrics on your digital media effectiveness, and true insights into how consumers are engaging with your online media. Even how communities are interacting to or about your media, offerings, or business.

A medium too dynamic for traditional measurement
The online environment is unique; it’s the only medium where knowing what programming is consumed does not tell you what advertising is consumed.  Internet, streaming video/ audio, and mobile media exposure is highly customized to individual consumers—their choices, access, paths, and timing. Web ad exposure is too dynamic for static traditional measurement. That makes it impossible to understand the true effectiveness of your advertising.

The supposed remedy for this has been pop-up surveys. But pop-up surveys have proven worse than annoying; they don’t get responses, and when they do, they are not accurate.

A holistic solution
With DigitalSuite, you will benefit from:

  • True, post-buy verification of audience delivery, not just impressions
  • Effectiveness measures for your targets, not just basic demographics
  • Quick and cost-effective cross media effectiveness measures
  • Comprehensive brand impact analysis—without pop-ups
  • Accurate information—true digital measurement—from  our industry-leading leading 6th dimension Access Panels



DigitalSuite delivers other advantages:

  • The ability to conduct longer surveys, thus more advanced analyses.
  • Extremely high cooperation rates
  • Conduct follow-up surveys to measure the impact of your advertising over time, and over multiple exposures
  • Capture ad exposures on multiple computers (home/school/work)
  • Cookie deletion control