Issue 1, September 2007
Issue 1 Overview
Articles
Brand Building: Power in the Mind and Commitment Measurement Brand Building: Activating Commitment and Brand Attachment Brand Building: Websites as Branding Tools
Features
Optimize Your Communications Spend through Market Contact Audit '07 Media Spend Snapshot Connecting the Dots for
Financial Services - ARF Award Winner Talking to Hispanic Markets
Information
About TNS TNS Custom Research website TNS Media Intelligence websiteContact Us
Branding Buzzword
Transmedia branding: Utilizing multiple touch points together to create stronger brand relationships |
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Q1 2007 Media Spend Snapshot
View Top Categories and Advertisers; Top Financial Advertisers and Share of Ad Spend by Media
| Category |
Jan-Mar 2007
(Millions) |
Jan-Mar 2006
(Millions) |
% Change |
| Financial Services |
$2,108.8 |
$2,046.2 |
3.1% |
| Telecommunications |
$2,101.3 |
$2,274.6 |
-7.6% |
| Local Services & Amusements |
$1,837.6 |
$1,825.7 |
0.6% |
| Auto, Non-Domestic |
$1,820.9 |
$1,898.5 |
-4.1% |
| Misc. Retail1 |
$1,720.5 |
$1,667.2 |
3.2% |
| Direct Response |
$1,702.9 |
$1,530.0 |
11.3% |
| Auto, Domestic |
$1,671.6 |
$1,874.3 |
-10.8% |
| Personal Care Products |
$1,298.8 |
$1,282.8 |
1.2% |
| Travel & Tourism |
$1,253.7 |
$1,319.6 |
-5.0% |
| Restaurants |
$1,230.7 |
$1,212.4 |
1.5% |
| Total |
$16,746.7 |
$16,931.3 |
-1.1% |
Source: TNS Media Intelligence
Note: Figures do not include Local Radio, FSI or PSA activity. The sum of the individual categories may differ from the total due to rounding.
1) Misc Retail does not include these retail segments: Department Stores, Food Stores; Home Furnishing & Appliance Stores |
| Company |
Jan-Mar 2007
(Millions) |
Jan-Mar 2006
(Millions) |
% Change |
| Procter & Gamble Co |
$722.7 |
$790.3 |
-8.6% |
| AT&T Inc |
$512.20 |
$634.10 |
-19.2% |
| General Motors Corp |
$480.9 |
$695.6 |
-30.9% |
| Verizon Communications Inc |
$459.3 |
$433.7 |
5.9% |
| Ford Motor Co |
$421.4 |
$409.0 |
3.0% |
| Time Warner Inc |
$404.3 |
$436.0 |
-7.3% |
| Walt Disney Co |
$341.8 |
$358.1 |
-4.6% |
| Sprint Nextel Corp |
$340.1 |
$315.6 |
7.8% |
| Johnson & Johnson |
$337.8 |
$365.4 |
-7.6% |
| DaimlerChrysler AG |
$336.4 |
$298.4 |
12.7% |
| Total |
$4,356.9 |
$4,736.2 |
-8.0% |
Source: TNS Media Intelligence
1) Figures do not include Local Radio, FSI, House Ads or PSA activity. |
| Parent |
Jan-Mar 2007 (Millions) |
Jan-Mar 2006 (Millions) |
% Change |
| Citigroup Inc |
$103.7 |
$132.4 |
-21.7% |
| JPMorgan Chase & Co |
$96.6 |
$62.8 |
53.9% |
| FMR Corp |
$84.9 |
$60.7 |
39.9% |
| American Express Co |
$83.6 |
$120.8 |
-30.8% |
| Capitol One Financial Corp |
$77.1 |
$70.5 |
9.3% |
| IAC/InterActiveCorp |
$71.9 |
$32.7 |
119.6% |
| Bank of America Corp |
$70.5 |
$46.2 |
52.8% |
| E-Trade Financial Corp |
$70.4 |
$48.4 |
45.4% |
| VISA USA Inc |
$67.2 |
$121.7 |
-44.8% |
| H&R Block Inc |
$67.2 |
$82.9 |
-19% |
Source: TNS Media Intelligence
Figures are based on the TNS Media Intelligence Stradegy™ multimedia ad expenditure database across all TNS MI measured media, including: Network TV; Spot TV; Cable TV ; Syndication TV; Hispanic Network TV; Consumer Magazines, Sunday Magazines; Local Magazines; Hispanic Magazines; Business-to-Business Magazines; Local Newspapers; National Newspapers; Hispanic Newspapers; Network Radio; Spot Radio; Local Radio; Internet; and Outdoor. |
| Media Type |
Jan-Mar 2007 |
Jan-Mar 2006 |
| TELEVISION |
44.6% |
45.7% |
| MAGAZINES |
19.2% |
18.3% |
| NEWSPAPERS |
18.0% |
18.8% |
| RADIO |
6.6% |
6.7% |
| INTERNET |
7.7% |
6.6% |
| ALL OTHER |
3.9% |
3.9% |
| TOTAL |
100.0% |
100.0% |
Source: TNS Media Intelligence
Note: The sum of the individual media may differ from total due to rounding. |
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