Welcome to the first issue of BRAND CONNECTIONS

When I took on the role of leading the TNS Brand and Communications Division at the end of last year, I was determined to showcase our extensive knowledge and thought-leadership in the brand space. Continue reading Jeni's introduction...

Jeni Lee Chapman
Executive Vice President
Brand & Communications Division

Brand Building:
Power in the Mind and Commitment Measurement

Beyond Preference: Conversion Model™

Jeni Lee Chapman
Executive Vice President
Brand & Communications Division

The ultimate prize of brand building is building attachment to the brand. The challenge is measuring that attachment. Read more...

Brand Building:
Activating Commitment and Brand Attachment

Emotional positioning goes beyond “happy” or “sad” faces.

Kirsten Zapiec
Senior Vice President
Brand & Communications Division

Uncover what differentiates true emotive positioning from temporary physiological reactions. Read more...

Brand Building in the Digital Age:
Websites as Branding Tools

Interface Branding… Inter what?

Morgan Lozier
Director, Web Evaluation
Brand & Communications Division

After years of only looking at usability and click throughs, marketers are using their sites as key brand tools that build trust and deepen relationships. Find out what interface branding is and how to capitalize and maximize transmedia campaign opportunities. Read more...

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