Welcome to the first issue of BRAND CONNECTIONS
 When I took on the role of leading the TNS Brand and Communications Division at the end of last year, I was determined to showcase our extensive knowledge and thought-leadership in the brand space. We have been conducting high level brand and advertising research for close to two decades and, as our clients so often put it, - “TNS is the best kept secret in the business”.
Our vast experience with brand and communication research has shown time and again that the most successful brands build deep and enduring relationships with people. We recognize just how critical it is for brands to develop strategies and execute plans that deepen emotional relationships. We partner with our clients towards the ultimate goal of growing share for the long-term.
Our mission is to bring relevant research to life for you, our clients.
This newsletter is designed to show case how the TNS Brand and Communications Division helps clients answer important business questions:
- We Assess opportunities for growth: How can you maximize your relevancy in the marketplace? Where is the white space? How can your brand be the new Apple and lead the category in your space? Where are the opportunities to stretch your brand equity into other areas? What are the risks?
- We help you and your agencies Develop winning marketing communication strategies: How can you develop marketing communications that will create ownership and deepen relationships? How do you optimize all of your brand’s touchpoints to strengthen the relationship people have with your brand? How can you go beyond functional product features to unlock both the hearts and minds of your target?
- We measure and monitor the marketplace so that you can Deliver growth and protect share: Are you delivering relevant products and messages to the market? Are you creating ownership? Are you deepening relationships and strengthening commitment to your brand or brands? Is this leading to stronger conversion of prospects to customers than your competition? And the million dollar question – How can you achieve these goals by spending less – not more?
In each issue we will highlight our thought leaders at TNS, share findings from r&d research we have conducted on brand building and optimization as well as offer other features that will hopefully spark new brand building ideas for you and your brands.
Enjoy!
Jeni Lee Chapman
Executive Vice President
Brand & Communications Division |
