Welcome to Issue 2 of BRAND CONNECTIONS

Welcome to our Spring edition of TNS Brand Connections. In this issue we have focused on a couple of key themes:

• Media Spending; How Does it Link to Trends in Brand Expression and Equity?
• Thought Leadership – Where we have been; what we had to say
• Best Practices in Research

Continue reading Jeni's introduction...

Jeni Lee Chapman
Executive Vice President
TNS Brand & Communications

Building Strong Brands in Today’s World

A Matter of Trust and Consistent Communication

Kirsten Zapiec, Senior Vice President, TNS Brand & Communications
Peter Ludwig, Global Equity Leader, TNS

Earning trust in today’s marketing environment is more challenging than ever.  Taking steps to build the people-brand relationship is critical to success. Read more...

Using Humor to Make Connections with Consumers

What Response Does Your Ad Generate?

Kirsten Zapiec, Senior Vice President, TNS Brand & Communications
Jennafer Stahl, Senior Manager, TNS Brand & Communications
Gretchen Strohm, Research Associate, TNS Brand & Communications

View examples of humorous ads and learn how to use the right kind of humor to generate the right kind of emotion. Read more...

Avoid Pitfalls of Traditional Approaches to Segmentation to Create the Best Results

Carl Finkbeiner, Executive Vice President, TNS
Denise Stella, Senior Vice President, Segmentation, TNS

Advancements in segmentation research arm marketers with more information and knowledge to drive business results. Read more...

Click here for who to contact and a summary of what we do.