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Improving Center Store Performance with In-store Tactics
James Sorensen
October 25th, 2011
Among the best ways to drive sales of center store items is through outside-of-the-aisle tactics. Read results of a study conducted by TNS addressing which POS tactics and principles are effective at engaging shoppers outside the aisle, and which drive them into the center of the store. Learn what attendees to the 2011 Shopper Marketing Expo learned from the presentation by James Sorensen, TNS SVP Retail & Shopper.
DOWNLOAD PRESENTATION, "IMPROVING CENTER STORE PERFORMANCE WITH IN-STORE TACTICS"
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