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Eve-olution: Why Women Rule the Web!
November 4th, 2011
Women now spend more time online doing certain activities -- more time emailing, shopping and connecting via social media -- surpassing their male counterparts. This report, presented at the ESOMAR 3D Digital Dimensions 2011 conference by TNS and Yahoo!, paints a comprehensive picture for understanding the lives of digital women around the world and how marketers can use this information to improve their digital advertising campaigns.
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