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The 5 Drivers of Market Change: TNS’ Point of View on Business-to-Business Technology
Don Ryan
July 2nd, 2009
Bottom Line Summary Each of these trends is summarized below.
With markets shrinking and companies demanding cost reductions across all business areas, the information technology sector is in the midst of a dynamic transformation. TNS has identified five key trends in the business-to-business technology market that will reshape the character of technology over the next 2 to 3 years. These trends will not only affect how companies consume information technology, but how solution vendors develop and sell to companies of all sizes.





