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SMARTPHONE USAGE SET TO DOMINATE HONG KONG MOBILE MARKET

June 4th, 2010

TNS Global Telecoms Insights (GTI) survey reveals consumers find content and applications equally important as the brand of their handset

Hong Kong 4 June, 2010 - Hong Kong consumers are at the forefront of global smartphone usage. Almost half (48%) of respondents in Hong Kong own a smartphone *, more than double the global rate of 23%.

"Until fairly recently, smartphone or PDA phones were owned by a very specific group of consumers - mainly tech geeks and business 'road warriors'", says Marc de Lange, Director - Technology Sector. "But in the coming year, Hong Kong will reach an important milestone as more than half of all mobile phone owners start to carry a smartphone in their pockets."

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