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TNS ADDS IN STORE FACTOR TO ITS RETAIL AND SHOPPER BUSINESS

October 21st, 2010

In Store Factor will become part of our Retail and Shopper business

London - October 21, 2010 - TNS, the world's largest custom research company, today announced that In Store Factor will become part of its Retail and Shopper business. In Store Factor was founded by former Envirosell employees Fabio Trabucchi and Lee Smith in Milan in 2003, and has been involved in projects for retailers and manufacturers across Europe, the US and Asia since then.

The addition of In Store Factor builds on previous acquisitions to TNS' Retail and Shopper business - TNS Sorensen in the US, TNS Magasin in the UK, and TNS Zdology in China - and further strengthens the global leadership position of the company in shopper research.

Fabio Trabucchi and Lee Smith, who have more than 30 years shopper research experience between them, have both joined TNS, with Fabio heading the Retail & Shopper practice in Italy, and Lee joining the Global Retail & Shopper team.

Barry Lemmon, Global Head of the TNS Retail & Shopper business area, said: "I am delighted that In Store Factor has joined TNS, and with Fabio and Lee we add two very talented and expert shopper researchers to our business. Their experience and understanding of observational research complements our existing strengths, and also brings us access to a network of trained observers across Europe."

TNS is the world's leading shopper research agency, helping clients optimise the retail environment to influence shopper behaviour and decisions. Through the development and application of retail and shopper insights, strategies can be created that improve brand, category and store performance.

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About TNS
TNS is the world's largest custom research agency delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 75 countries, TNS is part of Kantar, one of the world's largest research, insight and consultancy network. Please visit www.tnsglobal.com for more information.

About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com