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TNS ANNOUNCES APPOINTMENT OF KIMBERLY BASTONI AS SENIOR VICE PRESIDENT, US CUSTOM MARKETING AND DEVELOPMENT
February 5th, 2008
Bastoni’s Depth of Experience in the Market Research Industry to Further Enhance Marketing and Business Initiatives
New York, February 5, 2008 – TNS, a world leader in market information, has announced the appointment of Kimberly Bastoni as Senior Vice President, U.S. Custom Marketing and Development, effective immediately. With more than 20 years in research, Ms. Bastoni is highly regarded in the industry for her leadership, strong business acumen and market development skills. Throughout her career, she has led the development and launch of significant client-driven innovations and solutions.
Ms. Bastoni joined TNS in 2007 as Senior Vice President, Strategic Business Planning and Development in the Brand and Communications Group, a position in which she was responsible for leading a number of key initiatives around building brand awareness for the division. In her new role at TNS, Ms. Bastoni will be responsible for all U.S. marketing initiatives and coordinating new business development across sectors reporting to Robert Tomei, recently appointed President, Areas of Expertise and Marketing for TNS-U.S. Custom Research.
Prior to TNS, Ms. Bastoni spent four years at Millward Brown, as Senior Vice President, Client and Market Development. While at Millward Brown, Ms. Bastoni served as an executive team member of the Millward Brown Business Leaders Council. She has also held senior positions at other well-known companies including ACNielsen, Affinnova and Snowball.com (now IGN.com). While at Snowball.com Ms. Bastoni was credited with building a research division, an R&D team and providing marketing leadership that helped propel the company to an online advertising leadership position. Ms. Bastoni also spent time at NFO, a market research company acquired by TNS in 2003, where she launched what is now the multi-million dollar TNS eSip beverage research program.
"We were thrilled to bring someone like Kimberly Bastoni onboard given her proven track record of growing businesses,” said Kimberly Till, Chief Executive Officer, TNS North America. “In her short time with the company, she has already brought many great ideas to fruition. We are very excited about Kimberly's new role driving our marketing and new business development to the next level."
About TNS:
TNS is a global market insight and information group.
Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.
As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.
We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.
TNS is the sixth sense of business.
