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TNS ANNOUNCES APPOINTMENT OF ROBERT I. TOMEI AS PRESIDENT, AREAS OF EXPERTISE AND MARKETING
February 5th, 2008
Tomei’s Strategic Focus and Experience to Drive Business Growth & Innovation Delivering Actionable Client Solutions
New York, February 5, 2008 – TNS, a world leader in market information, has appointed Robert I. Tomei as President, Areas of Expertise and Marketing for the U.S. Custom Research business, effective immediately. In his new role, Mr. Tomei will oversee the heads of TNS’ Areas of Expertise while continuing to lead and deliver a strategy for growth and development of TNS’ 6th dimension™ access panels both in the U.S. and around the world.
TNS’ Areas of Expertise practices focus on four core areas: Brand and Communications, Product Development and Innovation, Stakeholder Management, and Retail and Shopper Insights. As head of U.S. Marketing, Mr. Tomei will also be responsible for promoting these core competencies, as well as the areas of Analytics, Qualitative Research, Multicultural Research and Focus Suites. Both the Areas of Expertise and 6th dimension Access Panels will be key differentiators and important components of the TNS business strategy moving forward. Creating a new alignment of the Areas of Expertise businesses with TNS’ access panels and marketing functions under Mr. Tomei will enable the company to drive business growth and innovation that deliver deeper client solutions and enhance TNS’ leadership position in the U.S. Market Research Industry.
Mr. Tomei’s past experience over a period of over 25 years in the Market Research and Direct Marketing Industries includes ACNielsen, where he most recently served as President of the company’s Homescan consumer panel business, which operates in 27 countries. At ACNielsen, he was credited with developing and managing the largest, industry-leading consumer purchase panel in the U.S. Additionally, he directed significant product and service innovations around consumer and shopper insight applications and supported the launch of the service in several countries around the world. Mr. Tomei successfully created strategic industry partnerships that leveraged ACNielsen’s consumer data with capabilities in traditional and online media to assist clients in executing more effective marketing and advertising programs. He has a long track record in general management, global marketing, developing innovative client solutions and creating strategic partnerships to drive profitable revenue growth, both in the US and internationally. Also, at ACNielsen-VNU, he has held a variety of senior-level positions including Chief Marketing Officer for the VNU Marketing Information Group and Senior Vice President for ACNielsen-U.S. Product Management and Marketing organization.
Also, Mr. Tomei is the founder and acting chairperson of the Advertising Research Foundation (ARF) Online Research Quality Council. Prior to ACNielsen, Mr. Tomei had senior-level Marketing positions at Bristol-Myers and Philip Morris-USA. He started his career at the NPD Group in 1982.
”The appointment of Bob to President, Areas of Expertise and Marketing for TNS-U.S., aligns perfectly with the new strategic focus of our company,” said Kimberly Till, CEO of TNS. “Both areas work intrinsically together to promote and execute the vision of TNS – delivering deeper insights, faster answers and recommendations to clients that help drive their business decisions.”
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Note to Editors:
An access panel is a pre-recruited sample of respondents who have agreed to participate in market research surveys. With the growing importance of the internet as a method of data collection, TNS has been investing in internet access panels under the 6thdimension brand.
About TNS:
TNS is a global market insight and information group.
Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.
As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.
We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.
TNS is the sixth sense of business.
