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TNS RESEARCH INTERNATIONAL STUDY FINDS THAT BBS AND FORUM ARE MOST FREQUENTLY USED SOCIAL MEDIA IN CHINA

June 11th, 2010

June 10, 2010, Shanghai. When thinking about social media, the common tendency is to think about social networking sites such as Renren or Kaixin001. However, social media has a wider meaning and connotation in China such as blogs, micro-blogs, video (picture) sharing sites, wiki, reviews...among which BBS and forum are most frequently used - according to a study by TNS Research International, the leading research agency in China.

The latest TNS Research International study finds that Chinese citizens are drawn to many different types of social media, among which bulletin boards and forums were most frequently used, with 62% of social media users visiting them at least once a day. 51% of users wrote blogs or read, commented on blogs of others regularly. 48% of social media users also visited video sharing sites like Youku and Tudou regularly. While social networking sites such as Renren and Kaixin001 were not on the top of the list, they were still checked by 46% of users as well. Photo sharing, wiki-type sites, Q&A platforms, virtual world, opinion/review sites like Dianping, and micro-blogs were all accessed frequently by the Chinese.

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