Brand & Communications
Assess, Develop, Deliver. Research to unlock people’s hearts and minds.
TNS has a unique porfolio of services to help you understand and test your communications, segment your market and position your brand, and understand your brand commitment.
TNS delivers integrated solutions to measure, build and manage your share of people’s hearts and minds. Across more than 30 market research categories and hundreds of brands, TNS has demonstrated that the emotional connection to a brand is critical to building a strong and enduring relationship with that brand. Brands can no longer sustain a competitive edge through tangible, functional product features alone. Traditional research doesn’t always consider both the heard and mind. We do. Enduring customer relationships require a heart and mind connection.
Measuring relationships
TNS delivers insights that identify now to manage customer retention and drive customer acquisition growth.
Conversion Model™ – is the world’s leading measure of psychological brand commitment, with norms for over 9,000 research projects for nearly 300 product/service categories in over 100 countries.
Visit global Conversion Model site
Building relationships
TNS utilized validated projective techniques to tap into both rational and emotive connections.
NeedScope™ – is TNS’ people-brand relationship model.
Visit global Needscope site
Managing relationships
TNS was the first to market with a fully validated solution to identify how the “Power in the Mind” / “Power in the Market” impact a brand.
Brand Performance Optimization™ – In today’s dynamic market, it is critical to look both at supply and demand – what we identify as “Power in the Mind” and “Power in the Market”.
Visit global BPO web site
