Qualitative Research
TNS features a network of more than 600 qualitative researchers around the world, all of us dedicated to uncovering new consumer insights that inspire business growth. We are the world's largest local network of curious qualitative explorers.
... the deepest insights into consumer behavior and motivations – the emotional and psychological drivers that impact marketplace decisions.
Overview – Integrated Qualitative Research Services
TNS Qualitative helps you connect observation and data to business action. To obtain the deepest insights into consumer behavior and motivations - the emotional and psychological drivers that impact marketplace decisions.
We are the world's largest local network of curious qualitative explorers.
With experience across industries, we offer qualitative research services fully integrated across all of our Global Practices - to help you better understand your customers' needs and motivations:
- Qualitative Innovation & Product Development - TNS has considerable expertise in the early stages of innovation, especially in the three leading qualitative solutions that form an integral part of our Innovation Journey: Insightment - insight generation; SuperGroup - ideation and concept development; and SuperClinic - concept refinement.
- Qualitative Brand & Communications - Understanding and managing emotions through a uniquely profound brand archetype framework, Needscope.
- Qualitative Retail & Shopper - Get info on Retail & Shopper services.
- Qualitative Stakeholder Management - Get info on Stakeholder Management services.
Our Qualitative Research Principles
For all engagements, our Qualitative Research offer is underpinned by the following fundamental research principles:
- Achieving genuine, deep, empathetic connections with consumers to really understand their world and precisely what impacts their decisions
- Researching life as it happens by leveraging Web 2.0 and mobile applications
- Impacting your business by identifying key marketplace dynamics and relating it to you through vivid storytelling and activation workshops to ensure the ideas are actionable for your brand
By utilizing digital platforms and the mobile phone, the global TNS Qualitative team understands the life of your marketplace as it unfolds. Connecting via a mobile device is the key to capturing in-the-moment behaviors and feelings.
Engaging with TNS Qualitative
During a recent study of global consumers, TNS Qualitative dug into consumers' relationships with brands and what makes people prefer and pay more for certain brands, even during tough economic times. We used digital and mobile platforms to connect with consumers in real time as life happens.
Here are a few highlights of the study for you to consider:
- In a more commoditized world, consumers prefer brands that continue to improve performance of the product on a functional level.
- In an ever more communicative world (social networking et al), brands that can unite people/get people talking about them are more appealing.
- In a crowded marketplace, brands that can empower and excite consumers - that have that "added extra" or "wow factor" - stand above the competition.
If you are curious to find out how TNS Qualitative can help you explore consumer connections with your brand, please email anita.watkins@tnsglobal.com.
Or get the Global perspective on TNS Qualitative Research.
Or view our sites detailing our investigations into digital and mobile life.
