Sports & Event Sponsorship
TNS Sport provides the wide angle view to negotiate sponsorship opportunities, evaluate the effectiveness of your sponsorship program and determine your ROI by providing:
- Custom primary research
- Event Interest
- Media and on-site exposure
- On-site research
- Purchase behavior
- Sponsor awareness and image
- Internet-based studies
- Syndicated research
Methods:
- ESPN Sports Poll takes the pulse of fans over 40 different sports and more than 50 events. We create detailed fan profiles by delving beyond the usual sports interest questions to sponsor awareness, loyalty and trial/switching, sports-logo clothing purchases, consumer product usage, online activity and more.
- ESPN Deportes Hispanic Fan Poll is an extension of the general market poll and is the first to profile Spanish-dominant, English-dominant and bilingual U.S. Hispanic sports fans and compare them to the general market. This unprecedented insight allows companies and properties to evaluate the impact of sponsorships and sports marketing programs on the Hispanic marketplace.
- In-depth media and on-site exposure analysis: From television to Internet and visual to verbal, we capture brand logo images and verbal mentions to establish the true value of your sponsorship.
- SPORTSi™, innovative technology-based brand recognition system, brings media analysis to a new level. It surpasses the methods currently available to generate a thorough and exact review that yields#a precise value assessment.
- Return on Investment: Our ROI reports provide the intelligence you need to negotiate sponsorship opportunities and evaluate the effectiveness of your marketing programs. Our ROI evaluation is based on three primary components: media exposure; sponsorship/ brand awareness; and commitment/loyalty and propensity to purchase.
