TNS Insight Brands

The TNS brands provide you with an extensive array of proprietary solutions that have been developed and honed via TNS thought leadership from around the world. Each has a demonstrated, proven ability to deliver deep insights to our clients to help build their businesses.

6th dimension™ (managed access panels)

We develop and maintain Industry-leading online access panels worldwide using the industry’s most effective and diverse recruitment programs and the highest level of quality standards Industry-wide.

Conversion Model™ (commitment measurement)

The Conversion Model is a psychological model of consumer behavior that helps brand managers measure the strength of the relationship between consumers and brands.

Needscope™ (motivational research)

NeedScope helps marketers build more powerful brands by systematically integrating emotion into brand planning and new product development.

TRI*M™ (stakeholder management)

With over 12,000 studies, TRI*M is the global leader in customer stakeholder management research - a robust management information system for effectively monitoring, measuring and managing stakeholder relationships.

6dTV™

6dTV is a real-time, interactive, online research platform that uses live video streaming, polling and blogging techniques to combine qualitative and quantitative survey capabilities.

Visit global 6dTV web site

AdEffect™ (advertising effectiveness)

AdEffect helps clients evaluate their advertising campaign performance and optimise their media spend through effective measurement of multi-media activity.

AdEval™ (advertising evaluation)

AdEval is an advertising pre-testing system which evaluates an advertisement's performance, using unique and powerful diagnostics to show how advertising can be optimized.

BPO (brand equity research)

Brand performance optimization (BPO) is a landmark approach to brand management and measurement, looking beyond brand awareness to measure brand power.

FutureView™ (identifies future shapers)

FutureView enables clients to future-proof their strategic marketing and innovation decisions by understanding how today’s consumer landscape is likely to change in the coming years.

InnoSuite™ (new product development)

InnoSuite is a complete suite of integrated new product development research solutions used to test over 20,000 concepts worldwide, enabling clients to improve every stage of the new product development process.

MCA™ (market communication effectiveness)

The world's leading measure of consumer engagement, Market Contact Audit is the globally effective solution in integrated marketing and communications, measuring the contribution of marketing to sales.

RGM (modelling return on investment)

Revenue Growth Manager (RGM) is a unique decision support tool that allows companies to optimally manage and target limited marketing investment resources for future profitability.

WebEval™ (web site evaluation)

WebEval helps marketers create and maintain strong web-based propositions that are shaped by usability and opinion-based insight.

Corporate Reputation Manager

Identifies your companies core equity drivers by provide a 360 view of the diverse viewpoints of your stakeholders.

Highlighter

An innovative online tool that allows marketers to evaluate the effectiveness of their written and oral communication used on products, packaging, advertising copy or anything for which words or images are important.

Mystery Shopping

TNS has a business dedicated to mystery shopping and is able to run international mystery shopping programs for clients almost anywhere in the world.

Online Safari

Uses advances in Internet technology and social networking software to gain access to consumers in new ways.

TNS Retail Forward

TNS Retail Forward specializes in innovative retail strategies, in-depth industry intelligence and actionable shopper insights. Through a suite of strategy consulting, shopper insights and syndicated solutions, TNS Retail Forward helps retailers and manufacturers identify opportunities to drive profitable growth and performance improvement.

Shopper 360

The most comprehensive assessment of shoppers, shopping trips, retail assessments and customer experience in the industry.

TNS Sorensen

TNS Sorensen builds on 35 years of in-store research expertise to deliver well-founded, actionable insight into shopper behaviour and motivation. TNS Sorensen bolsters the offerings of the TNS Retail & Shopper Insights practice by providing specialized, in-store research services to help you execute, validate, and fine-tune your retail strategies.

Tournament

An interactive approach that measures all potential ideas based on choice decisions made by respondents.