Social & Polling
Recognizing the unique requirements of research in this sector, TNS established a specialized division for social and political research, which has become the leading provider of such research in many countries.
Our core services
TNS is a world leading provider of customized political, social and economic market research services. We cover elections and are delivering market insight to assist decision-makers in a wide range of social policy issues -- education, health, social services, environment, employment, parenting and child protection, public transport, justice, immigration and community integration.
Our clients include public sector and government bodies, political parties, media, non-governmental organizations, major international and national institutions, including universities and scientific establishments.
Specialists insights
TNS conducts millions of interviews every year to help clients understand how the public is thinking or reacting to major issues on a national or international scale. Our political market research provides insight on major trends, such as how the public is feeling about its elected leaders, and predicts the likely outcomes of up and coming elections.
We also use qualitative political market research techniques to understand how people really feel about government policies and programs. These may be broad policies directed at the general public or they may be specialized services that target narrowly-defined groups of constituents. Our market researchers are experts at working in sensitive policy areas and with target groups.
TNS social and political market researchers also evaluate the impact of public programs and service initiatives.
Using tried and tested evaluation models we provide accurate indicators of a program's outcomes. We have evaluated the effectiveness of numerous programs and services, in a wide variety of policy areas and across many countries -- programs implemented by governments as well as those sponsored by international aid organizations.
Expertise in global political and social trends
TNS has dedicated social and political market researchers in offices across more than 75 countries.
Our extensive global reach ensures a seamless international response to clients' global market information requirements in social and political research. TNS offers our clients a range of global branded insight services and solutions.
