Business Leaders

Kimberly joined TNS in September of 2007 as SVP, Strategic Business Planning & Development in the Brand and Communications group and in January 2008 assumed the role of SVP, US Custom Marketing & Development overseeing the company’s US Marketing and Business Development functions.

During her more than 20 years in research, Kimberly has developed an impressive blend of leadership success, entrepreneurial attitude, strong business and marketing skills, and a proven market development track record. She spent four years at Millward Brown as SVP, Client & Market Development, leading their North American market development function reporting directly to the North American CEO.

Additionally, she has held senior positions at other well known research companies such as AC Nielsen, MRCA and Kantar (the holding company for Millward Brown) and she was involved with several research start ups such as Affinova and IQuestics. Kimberly also spent four years with NFO WorldGroup, serving as Managing Director of the Beverage Division and overseeing business with some of our key CPG, Healthcare and 3rd party research clients.

Dan is responsible for the overall management of the Retail and Shopper Insights practice area. Prior to this assignment, Dan worked in the client service group supervising client service account groups. Dan’s research and marketing experience is quite extensive, encompassing both client and supplier-side positions. Dan has a strong background in both marketing research (including a variety of research solutions/techniques) and product management in the financial services and automotive industries. Dan has worked for companies such as Fifth Third Bank, Maritz Marketing Research, and Champion Spark Plug.

Dan has an MBA in Finance and Marketing from the University of Toledo and a BA from Bowling Green State University in Business and Psychology.

Jeni has been with TNS since 1998. In her current role she has responsibility for the TNS US brand and communications research business and is on the Global TNS Board for Brand and Communications research. The goal of this specialty practice area is to deliver to clients a complete understanding of how the fusion of consumer and brand insights can be linked with an understanding of channels to maximize the impact of their marketing efforts. This division boasts close to 170 full-time research consultants focused on branding and communications research. Jeni and her team work with clients to identify how their brands (and their competitors) connect and engage consumers through a cross section of touch points. They provide roadmaps that enable business to manage, maximize and optimize these touch points, from traditional marketing to social media marketing and beyond.

Jeni has worked with clients in a number of categories including Telecoms, IT, Retail, Financial Services, Media, and Beverages. She has chaired roundtables and made presentations here in the US and abroad at international conferences including the Advertising Research Foundation and the IIR.

Prior to joining TNS, Jeni spent eight years first as Manager and then as Senior Director of Research at one of Spain’s largest market research companies, Demoscopia.

Jeni’s interest in branding and international research started in Syracuse University where she graduated with a degree in International Relations (Maxwell School) and Spanish language.

Carl Edstrom, Senior Vice President, holds a bachelor’s degree in industrial design (1982) and an MBA (1985), both from the University of Illinois at Urbana-Champaign. He is a 22-year veteran of the marketing research industry, with a long history of partnering with Fortune 500 packaged goods clients to gain an understanding of consumers and their needs, and to guide strategic and tactical marketing activities as a result.

During his career, Carl has helped clients to evaluate and fine-tune brand imagery, assess new product ideas, improve product and packaging performance, and guide communication strategy.

Carl has held direct responsibility for client account leadership, and has managed sales and service teams, project management staff, statistical consultants, and research product management groups. He joined TNS in 2007, and currently directs all areas of the company’s Product Development and Innovation team.

He has maintained an interest in environmental issues ever since, as a child, his father made him leave campsites looking better than he found them.

John Gilfeather joined TNS in February, 2007. He previously was at GfK, where he was Vice Chairman and head of the Roper Public Affairs practice. He joined Roper Starch Worldwide (which was acquired by NOP World and then GfK) in October, 1999 after a 30-year career at Yankelovich Partners where he was responsible for all custom research. John’s personal specialties are corporate reputation measurement and business-to-business research. He has conducted landmark research on corporate reputation for TIME, Brouillard Communications and FORTUNE, and has conducted over 250 custom research studies on corporate reputation. He also created the Roper Corporate Reputation Scorecard, a comprehensive, multiple constituency reputation measurement program.

In the business-to-business arena, Gilfeather has worked in a wide range of industries, including accounting, consulting, high technology, electrical equipment, automotive, forest products, telecommunications, financial services and publishing.

Gilfeather has been very active in the marketing research industry. He was the 1987 Chair of the Council of American Survey Research Organizations and has served on the CASRO Board for nine years. He was responsible for writing the CASRO Code of Ethical Standards and standards for Internet research. He was the first President of the Research Industry Coalition and was a Member of the Board of Advisors of University of Georgia’s Masters in Marketing Research Program for almost 20 years. He also is a founding member of the Commission on Measurement and Evaluation of the Institute for Public Relations.

John Gilfeather received his B.A. in Sociology from the University of Notre Dame and attended Columbia University for graduate studies.

Tim is Executive Vice President directing the firm’s Emerging Client Service Sector composed of the Partner Solutions, Auto, Travel & Leisure, Polling, Transport & Utilities and Restaurant groups. Partner Solutions serves other research and consulting companies, while the other groups provide insight directly to the end user. Clients served in the Sector include global consulting, automotive, restaurant, hotel companies, airport systems and others. Before moving to the Sector level, Tim led the Travel & Leisure segment.

Tim’s 35-year career includes research roles with J.D. Power and Associates, ARS Group, Decision Analyst, Wirthlin Worldwide and Burke Research; marketing roles with The Coca-Cola Company and Ponderosa Steakhouses and owner of two start-up research firms. Tim holds a Ph.D. and M.A. in Experimental Psychology from the University of Virginia and an A.B. from the University of Notre Dame.

Brad has been with TNS since 1997, and currently supports the Consumer Goods and Services sector. He is a 16-year veteran of the marketing research industry with passion for helping clients drive their business through consumer and brand insight, innovation, communication, and targeting. Brad has an expertise in the application of integrated research solutions to provide action-oriented brand and marketing recommendations. His experience is that rarely does one approach or solution provide the necessary insights and direction. Throughout his career at TNS, Brad has supported client service, project management, analytic, and operations teams to meet or exceed client expectations.

Prior to TNS, Brad held various market research roles with Burke, Inc. and The Answer Group. He earned his Bachelor’s degrees in Marketing, Finance, and Real Estate, as well as his M.B.A. in Marketing and Quantitative Analysis from the University of Cincinnati.

Emil Morales is Senior Vice President of TNS’ Multicultural sector, and is responsible for all aspects of the practice, including business strategy, marketing research, sales, client service, marketing, new product development, and profitability. This position enables Morales to leverage his passion for business, research and his cultural heritage.

In his eleventh year with TNS, Morales has held several different positions at the company. Prior to his current role at TNS Multicultural, he served as Senior Vice President and Director of TNS Telecoms Sector from 2003 to 2006, founding and leading the enlarged U.S. telecom sector following the TNS merger with NFO WorldGroup. He also served as President, NFO INCOM division of NFO Worldwide from 2001 to 2003. From 1997 to 2001, Morales was at NFO Research, where he started out as Sales VP Eastern Region and moved up to President of National Yellow Pages Monitor. Prior to NFO, Morales worked at Advanced Marketing Solutions as VP of Sales and Marketing and AT& T in various sales and marketing positions.

Morales holds a Bachelor of Science degree in Business Administration, with a concentration in economics from Bryant University.

Ms. Morwood is the Executive Vice President of the Technology, Media and Telecom Sector of TNS North America Custom Research. She brings 30 years of technology experience from IBM, Hewlett Packard and GE to lead a team that conducts state of the art strategic and tactical market research for clients in business to business and business to consumer arenas. Previously she was the Corporate Vice President of Worldwide Market Research at IBM where she directed the execution of all primary and secondary market research through IBM’s Market Intelligence Center of Excellence. Her experience encompasses emerging business opportunities, product concept work at both IBM’s T.J. Watson Lab and HP Labs plus a variety of advertising research, and small and medium business research. Shari has an M.A. in Library and Information Science and a B.A. degree in English Literature from San Jose State University. She has also been a leader in high tech as a founding member of the Computer Market Analysis Group (CMAG) established 16 years ago to improve market research in high technology. She is a Trustee of the Marketing Science Institute. In her spare time she enjoys driving her Dodge Viper.

Robert Neuhaus is Executive Vice President of TNS’ North American Financial Services, division, and is responsible for all aspects of the practice, including custom research, sales, client service, marketing, new product development, and profitability.
 
Robert comes to TNS with extensive experience in executive-level consulting and sales experience within the commercial, middle market, business banking and corporate finance industries. Prior to his current role at TNS, Robert served as a Principal of Greenwich Associates from 2001 – 2006 where he developed a series of initiatives focusing on growth strategies, sales effectiveness, relationship management, marketing and customer service. From 2000-2001, Robert was at Offroad Capital where, as Vice President of Business Development, he played an integral role in the marketing of the first proven end-to-end technology platform for the online distribution of private securities.
 
From 1991 – 2000, Robert worked at M&T Bank as a Regional Commercial Banking Executive, where he gained experience in all facets of commercial banking, including credit, business development, sales management, acquisition integration, sales force automation, marketing strategy, training, recruiting, and community involvement. Prior to joining M&T Bank, Robert served as Vice President with J.P Morgan & Co., Inc. where he served as senior relationship manager for both the structured and corporate finance divisions.
 
Robert holds a Bachelor of Science degree in public policy from Duke University and an Executive MBA in finance from the New York University Stern School of Business.

Gary leads TNS’s Advanced Analytics & Design group, a diverse team of  25 experts in statistical methodology, with expertise in all major methodological areas.  This team engages in design of research projects as well as complex statistical analysis and interpretation of results.

Gary is well-versed in the entire research process, from sampling and questionnaire design through analysis and reporting - with a solid quantitative and methodological background and a strong orientation toward design and analysis to yield the most meaningful and actionable results. In particular, he has  wealth of experience in analytics for satisfaction and loyalty research.

Gary has been with TNS since 2001.  Until 2006, he was was dedicated to overall management and development of insight and reporting for all market research and customer satisfaction measurement programs for a key technology client. Before joining TNS, he spent five years at Lucent Technologies, where he was engaged in design, management, and analysis of customer and partner satisfaction research, as well as consumer and business-to-business market research.

Prior to entering the market research field, Gary held administrative and academic positions at Rutgers University, where he also earned an M.S. and a Ph.D. in Social Psychology. 

Anita Watkins is a SVP at TNS responsible for all qualitative and omnibus research handled by the company in North America. Anita has successfully grown qualitative in NA at an impressive rate in the past 3 years. Having begun her moderating career in 1996, Anita is extremely passionate about qualitative research. To date, she has moderated hundreds of focus groups and one-on-one interviews for many sectors including telecommunications, technology, healthcare, retail, travel/tourism/ hospitality, manufacturing and financial services. Her talented, nationwide staff conducts thousands of focus groups, in-depth interviews and interactive studies each year including multi-country projects for the world’s leading brands. While at TNS, Anita has successfully launched several new products including TNS Consumer Safari (an ethnographic offering) with the help of leading academics and has developed an innovative moderator training program, Sixth Sense Certified that includes importing advanced techniques employed by leading researchers around the globe.

In late 2007, Anita assumed responsibilities for the company’s Omnibus suite of products and didn’t waste any time in successfully launching a new teen module in early 2008. Anita is the site leader for the Atlanta office and has taken on many special projects over the past two years for executive management. One such project is leading an initiative around Exceptional Service. Anita utilized TNS’ proprietary tool NeedScope to create a completely unique program that seeks to provide our clients with service that anticipates needs and then goes beyond to delight.

Anita is a strategic thinker with a big heart. She has a BS in Marketing, graduating Magna Cum Laude, from the University of Dayton.

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